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Author(s): Alex Gofman
Pp: 72-89 (18)
DOI: 10.2174/978160805284411201010072
This chapter summarizes different consumer-driven approaches to new product development with their advantages and disadvantages. The analysis identifies opportunities for development in the field.
Keywords: New product development, consumer-driven innovation, rule developing experimentation, conjoint analysis.
Cite this chapter as:
Putting RDE on the R&D Map: A Survey of Approaches to Consumer-Driven New Product Development, Rule Developing Experimentation: A Systematic Approach to Understand & Engineer the Consumer Mind (2012) 1: 72. https://doi.org/10.2174/978160805284411201010072
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