The main concern among the top management or manager class is “quality management
which gives customers top priority”. It is extremely important for production creation from now on to
“offer precisely and quickly what the customers want before they know they want it”. Grasping the
importance of a highly reliable business approach that can realize the foregoing, the author proposes
here the “Product Development Technological Method ― Customer Science”. This enables highly
reliable quality management, “scientific quality management which is aiming to create “wants” that are
indispensable for the strategic creation of attractive products”.
Keywords: Total marketing, highly reliable business approach, product development technological
method, customer science, wants, scientific quality management.
