Kerala contributes close to one-fifth of the total marine fish landed in India.
The marine fish landing in Kerala during the year 2020-21 was 3.91 lakh tonnes (4.75
lakh tonnes in 2019-20) and the export of marine products from Kerala during the year
2020-21 was 1,57,698 MT (1,63,563 MT in 2019-20). Organizations are faced with an
array of challenges as they strive to compete in today’s dynamic global markets. To
remain competitive, organizations must recognize the importance of supply chain
practices that improve not only their own performance but also coordinate with their
channel partners to improve their joint performance. Effective and efficient supply
chain management practices now have become a very valuable and important way to
remain competitive in the market and to improve organizational performance. A
successful supply chain will effectively coordinate its processes, focus on delivering
quality products, eliminate unnecessary costs in key functional areas, proper waste
management, and create a performance measurement system that provides data on
whether the supply chain is performing up to expectations. The significance of this
study is first to study the extent to which the seafood industries in Kerala implement
supply chain management practices. Second, to identify various factors that contribute
to supply chain management practices, competitive advantage, and organizational
performance.
Keywords: Competitive advantage, Organizational performance, Seafood industries, Supply chain management practices.
