This review paper tries to capture the emerging landscape in business
analytics technologies with the main focus being to identify the potential challenges
due to this emergence. With the projected global data creation of 170 ZB by 2025, with
enterprises comprising around 60% of that 170 ZB total, companies need weighty
analytics technologies to maneuver them. Cloud, data warehouses, big data, and new
software/hardware developments have intensified the unfolding of analytics. Analytics
as such has not changed much, but analytical technology has undergone a lot of
changes. New and emerging analytics technologies include hybrid data architecture,
containerization, data fabric, IoT, blockchain, connected cloud, etc. Business
analytics innovative technologies bring new opportunities and challenges, but not
without net gain.
Keywords: Analytics, Data, Decision making, Landscape, Technologies.
